Dreaming and designing differently
"An emotion... that's what's at the base of Lait de poule. In the middle of motherhood, when my body was constantly changing, I just needed to feel good, physically and mentally. "
CLAUDIA CHASSÉ, FOUNDER AND PRESIDENT
It's discouraged to feel like an “aunt” in her maternity clothes, that founder Claudia Chassé has the flash of the first “mix&match” modular dress. Convinced that she is not the only one with this difficulty in finding maternity and nursing clothes that are really adapted to her needs, the young mother of 2 children and a bachelor in communication science, boldly embarks on the realization of his innovative idea. Beyond motherhood, her goal is to help women feel good before, during and long after their motherhood.
Claudia, who as a child dreamed of changing the world, has now found her tool to make a difference.
Before, during and long after maternity
The overconsumption and early obsolescence of maternity clothes is a major issue in the clothing industry.
These environmental concerns influence the choices we make every day at Lait de poule. Eco-design, local production and marketing that values consumption beyond maternity are part of our strategies to act as agents of positive change and revolutionize what maternity clothing should be today.
From their ideation, we create, deconstruct and reinvent our clothes by thinking about all the technical details that will allow them to be durable and adapt to the physical needs of maternity, but also to their life after.